Targeting Demographics in Debt Collection Communication
Few would disagree that third party debt collectors are in the communication business. They communicate with consumers in writing and they communicate with them by phone. Historically, the debt collection industry’s approach to consumer communication has been around the type of debt being collected rather than the characteristics of the consumer from whom the debt is being collected. "Targeting Demographics in Debt Collection Communication: The Millenials" written by Rozanne Andersen, Ontario Systems' Vice President of Compliance and Government Affairs, explores new ways to approach consumers when communicating with them about a past due obligation and asking them for payment. Click on the link below to read more.
